The Branding Girl - Uniting Design and Business to craft unforgettable brands for creatives

Ay!

I'm Julia, and I design brands

with a pinch of hand lettering.

Ma monteiro Wedding Photography

Ma Monteiro is a happy, positive person. She does her job with a smile on the face, and I would even say she is the light of the party. She registers the weddings with her soul and heart, and then with the camera.

Our project was a rebrand, where we took the old, more neutral brand to a more fashion, expensive looking brand. The approach was to re-introduce her brand to the top, instead of being in the soup of the wedding photographing boom that occurred in Rio during the last few years. This takes her work to a new level of perception.


The process

Like with all my clients, we sat down and talked about the struggles of the market and what it took to stand out. We did our research. On the design part, we both knew that the hipster and vintage weren’t going to fit her mindset and her brand, plus, it’s overused.

Initial Sketches

Initial Sketches

Some of the initial “OUT OF 100” brainstorming sketches. None of these made to the final picks.

All the sketches are protected under copyright.

2 Picked out 20

2 Picked out 20

Two of the initial sketches were picked for further development.

All the sketches are protected under copyright.

Development of the duogram

Development of the duogram

Timelapse video of the development of the duogram.

All the sketches are protected under copyright.

Development of the wordmark

Development of the wordmark

Timelapse video of the development of the wordmark.

All the sketches are protected under copyright.

Development of the symbol

Development of the symbol

Mirrorred drawing done on the app Symmetry Drawing on the iPad Pro.

All the sketches are protected under copyright.

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The Final Logo

The colors chosen for this project were black, gold and white. It’s a bold choice for a very fun and relaxed photographer, however, the scope of the clientele speaks to a more high-end finish of the overall look.

Má Monteiro Logo Sketch
Ma Monteiro Marca Duogram
Má Monteiro Logo Sketch
Ma Monteiro Marca Handleterred type
Má Monteiro Logo Sketch
Ma Monteiro Marca Symbol

Usage

The usage of the logo bellow is merely illustrative.        

Ma Monteiro Business Cards
Ma Monteiro Box
Ma Monteiro Box