Amanda Moreira Branding Stationery Design

Amanda Moreira

Amanda Moreira logo design



Amanda is a wedding photographer based in Rio de Janeiro. Her focus is on mini weddings that are out of the conventional scope of weddings (as opposed, for example, to Má Monteiro). She is a fun, sweet lady, and we had fun coming up with the ideas for the brand with one another.

Our approach to the brand was to capture lightness, which what we decided would be the brand’s word. Her business’ target market is constituted of brides that desire a less classic, but still modern, weddings.



Amanda Moreira Logo Sketches
Logo vectorizing

During the meetings together we decided the course to take with the logo style because we wanted something that looked fun. We decided to go with a cold pink until I tested the rose gold foiled on a card. We immediately knew that we had to change the palette up a bit.

For this project, I didn’t require much of an inspiration board.

The Final Logos and Variations

The final approach for the logo was challenging because replicating rose gold foil on prints and apparel can be difficult (but not impossible). The visual identity also has a pattern that can be used as a visual support.


Amanda Moreira Mini Wedding Photography
AM Folheado Logo Vertical Small
AM Folheado Logo Vertical Small
Amanda Moreira Branding Pattern



Amanda Moreira Branding Stationery Design
Amanda Moreira White Box Brand Design
Amanda Moreira Rose Gold Foiled Business Card Design
Amanda Moreira Hoodie Brand Design
Amanda Moreira Mug Brand Design
Amanda Moreira T Shirt Back Brand Design
Amanda Moreira T Shirt Front Brand Design





Amanda Moreira Mini Wedding Photography

I want to thank you a loooooot! Really! Everything looks amazing and more beautiful than I could’ve imagined! It was like I told you: since the beginning, I was sure it should have been with you! And How I happy I am it was! It is absurdly incredible, beautiful, and I will premiere it immediately! […] Your work is fantastic and I hope that you have a lot of light, good luck, and beautiful things on your way! I am sure you will go far with your talent and dedication! I am super happy and satisfied, not only with the final result but with the whole process! Your dedication, patience, tips, the perception that you’ve had! I feel like creating 56689 companies just to have 56689 logos developed by you! Hahhaha! Thank you so much! Loved it so much! ❤❤❤

Original Testimonial in Portuguese

Original Testimonial in Portuguese

Eu quero te agradecer muuuuito! MUITO mesmo! Ficou tudo incrível e muito mais lindo do que eu conseguiria imaginar! Foi como eu te disse: desde o começo tive a certeza de que tinha que ser com vc! E que felicidade que tenha sido assim! Tá absurdamente incrível, linda e já vou estrear! rs Vou ler o branding book com calma! Muito obrigada mesmo! Teu trabalho é fantástico e eu desejo que vc sempre tenha muita luz, boa sorte e coisas lindas no seu caminho! Tenho certeza de que vc irá muito longe com teu talento e dedicação! Eu tô muito feliz e super satisfeita, não só com o resultado final, mas com todo o processo! Tua dedicação, paciência, dicas, a percepção que vc teve! Eu tenho vontade de criar 56689 empresas só pra ter 56689 logos desenvolvidas por vc! hahaha Muito obrigada! Amei demais! ❤❤❤

Amanda MoreiraAmanda Moreira Mini Wedding PhotographyRio de Janeiro, Brazil
Brazilian, living in Finland since 2012. Passion for branding, lettering, photography, music, bodybuilding, and horses.
Julia Braga - The Branding Girl © 2016-2017
Y-Tunnus: 2791209-3
Kouvola, Finland