The art of drawing letters.

Lettering is the art of drawing letters. I don’t using a pre-made font to craft wordmarks because the way I see it, makes the logo less original. You can see out there how many brands out there use the font for their logos. Can’t stand out if you look the same!

Hand lettering vs calligraphy

Calligraphy is a visual art related to writing words in a skillful and controlled manner, as opposed to hand lettering, which is more leaned towards drawing letters. Typically, in calligraphy one uses brushes and fountain pens, whilst in hand lettering the tool is more free—either can be digital these days.
On the video above, you can see a small comparison between what Calligraphy and Lettering are side by side. I used the iPad Pro with the Procreate app. The first word I did, it’s a representation of what calligraphy actually is: strokes forming the letters, where the thicker strokes are done by applying more pressure. For the lettering, it’s about the shape you draw—some people call lettering Faux Calligraphy, which makes sense. You can virtually obtain the same calligraphy look by drawing and refining your work.

Why I prefer lettering over using a font for a logo

I prefer using lettering because of the possibilities, and of course, I can more easily customize the letter forms for a particular brand. One always got to keep in mind the audience that logo will have, but that’s where the fun begins.
Lettering can be used to craft logos, both digitally and with traditional media.
Lettering is great to personalize cards, decor, and pretty much anything you can think of.
Steal or copy my work and I come murder you :)
Brazilian, living in Finland since 2012. Passion for branding, lettering, photography, music, bodybuilding, and horses.
Julia Braga - The Branding Girl © 2016-2017
Y-Tunnus: 2791209-3
Kouvola, Finland