Category: Life

Life related articles by the branding girl.

How to master inspiration

how to master inspiration

500 tabs opened in the browser. That’s how browsing the internet looks like for some while in search for inspiration. The problem is, inspiration is a state of mind and a practice.

“I just put the music on and start drawing!”

Never mind that.

Inspiration comes from having ambitions. Which is contrary to what most people think of. According to the Harvard Business Website, inspired people share certain characteristics, such as being more open minded to new experiences and having conscious goals. Having a positive mindset does not equal being more inspired, however inspired individuals do have lower negativity. That’s because inspiration involves having involvement with the task at hand with high levels of positivity. When one has goals, he or she is more likely to act and procure ways to make it happen, often resorting to creativity to find new ways and unexpected solutions–hence the open-mindedness. According to studies, the relationship between goal setting and inspiration was reciprocal: goal progress also anticipated inspiration for future goal setting.

People who are in an inspired mindset have a more positive look towards life, and are more grateful.

First of all, inspiration cannot be evoked. That’s why the recurring habit of putting music on and collecting artwork doesn’t work as inspiration–it’s just a ritual to start working and referencing as to bias the brain to reach a certain conclusion, respectively.

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The rich mindset propels you forward

The rich mindset propels you forward

Being human is a funny thing and a confusing experience. How can I exist in this world, and what makes me meaningful? Deep questions I cannot really answer for anyone else. We all face such questioning at one point or another, I am sure, and the agony of not knowing the answer makes my head explode. I cannot control what happens externally. I got only the power to control what’s inside my head. Everyone’s mind has a pattern, many of us pay attention to how our own head speaks to us, some of us don’t and are consumed by it. Being able to determine the pattern of our mind, and help it solve its own problems is an iteration process. It requires a ton of will power and discipline. When it comes to health, happiness, relationships, and wealth, how is your approach of each individually and in conjunction?

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What are the real, actionable shortcuts for success?

What are the real, actionable shortcuts for success?

If you were born in the 90s, there is a high chance you’ve played Mario Kart. Oh, I loved that game as a kid. The excitement of going through the little boxes to see what the next power up would be, and then finding shortcuts to jump in front of my opponents. Shortcuts and power ups feel good, right?

Nobody really taught me how to take a camera and take a great shot. It has always been self initiated little personal projects sparked by curiosity, repetitions and persistence. There is no real shortcut to perfecting a skill, only reps. Success, therefore, is part of the journey.

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It’s not about success, it’s about the journey

It's not about success, it's about the journey

We all try to seek our life’s purpose, but most likely end up frustrated and thus, giving up on our dreams. Seeking passion is not necessarily a way out either. Not everyone will be able to seek their best version of themselves, simply because they are scared of the journey. Success, and fulfillment are just products along the way, the tips of the iceberg of life. The bottom of the iceberg is the journey, what supports the success.

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How to master a skill in 4 steps - The Four Stages of Learning

When we work in creative industries, we often find ourselves trying to learn a bunch of new techniques and even new programs, sometimes all at once. More often than not the learning process gets messy. It does get frustrating when we eventually hit a wall. That wall tells us we know we know, but somehow we cannot achieve the results we desire. Our capabilities feel limited. That happens to everyone, and it’s normal. Once we understand the four stages, it makes challenging skills to learn enjoyable since we know what to expect of the process.

However judgmental we might be of our own capabilities, the reality is that we cannot expect professional looking results if we are just starting out on something new. When producing something new, instead of focusing on the bad feelings we get, we should focus on repetition.

That’s right, doing it over and over again.

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Why you should take a risk when there is a crisis

why you should take a risk when there is a crisis

Brazil, where I come from, is going through some serious troubles. Macro and microeconomics are crashing. There has always been the social issue. The media is bombarding everyone with chaos. Dadadadadada. Some old, same old.

But how is it that so many people are actually thriving? The media won’t show it of course, chaos writes more news headings than prosperity. But I know some of them of these people personally.

A crisis is a great way to find your way out through innovation. The people the tune off and seek out innovation are the ones who will thrive. There is no other way.

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How much should you be consuming vs creating?

How much should you be consuming vs creating?

We creative peeps loooove seeking inspiration. Oh, God bless the Pinterest boards, right? I personally create private boards for each branding project or small projects. There’s a lot of value to it, otherwise it wouldn’t have become so popular. But how much is actually too much? When it blocks you.

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The best way to eliminate competition

The best way to eliminate competition

“Look for ways to be inclusive rather than competitive—for ways to help the whole team win rather than just one individual. As much as possible, it behooves you to erase the idea of competition in the workplace from your mind.”

Excerpt From: “The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life” by Bernard Roth.


The idea of community within an industry is counterintuitive because it’s new, but highly necessary in today’s world.

I love being around and interacting with other branding designers, logo makers and letterers. I learn from them. Just because someone follows you, doesn’t mean that they can’t follow someone else as well. You don’t like just one type of food, do you? There’s no win or loose. Whether your lead a community or you are part of one, you will only benefit from it.

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How to look professional as a creative person

How to look professional as a creative person

You are creative, but not a loonie.

Or maybe a little bit.

However, it’s important to also have the feet on the ground.

For instance, business situations, specially if you are speaking to your clients directly, you need to be assured you are doing the right thing, building your business and growing your brand’s awareness.

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Steal or copy my work and I come murder you :)
Brazilian, living in Finland since 2012. Passion for branding, lettering, photography, music, bodybuilding, and horses.
Julia Braga - The Branding Girl © 2016-2017
Y-Tunnus: 2791209-3
Kouvola, Finland