The Branding Girl - Uniting Design and Business to craft unforgettable brands for creatives

Ay!

I'm Julia, and I design brands

with a pinch of hand lettering.

Craft the brand your audience will love, from the foundation to the logo.

Vision

Populate the world with brands that make a difference in their industries, by helping these businesses bring value and a consistent brand promise.

Mission

Brand businesses with carefully crafted unconventional ideals and handlettered logos.

Brand Development

Defining your brand will help you stand out and differenciate your business, making sure you are on the right track.

Visual Identity Design

Designing a remarkable logo using the lettering technique, chose the right colors, and more to make your brand look great.

See process

Branding

Branding is about defining the qualities and personality of a business, which will support the creativity and the story on marketing campaigns. Some of the aspects we talk about and define:

  • The audience;
  • The word that defines the business;
  • The values;
  • The personality and tone of voice;
  • The mission and vision;
  • The unique selling preposition (or USP).

Visual Identity

The Visual Identity consists of the visual definition of the business in order to facilitate the communication with an audience. People are more likely to buy from people they trust: by solidifying a brand through visuals (and through other senses, too) a business can be more easily identified.

Here are some of the deliverables:

  • Logo (in three different formats);
  • Typography (fonts);
  • Color palettes;
  • Layouts (such as business cards, social media templates, banners, etc);
  • A brand book: guidelines for your business.
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Project quote

Feedback, message, some love <3