The Branding Girl - Uniting Design and Business to craft unforgettable brands for creatives

Posts Tagged ‘creation’

How much should you be consuming vs creating?

How much should you be consuming vs creating?

We creative peeps loooove seeking inspiration. Oh, God bless the Pinterest boards, right? I personally create private boards for each branding project or small projects. There’s a lot of value to it, otherwise it wouldn’t have become so popular. But how much is actually too much? When it blocks you.

How Procreate App and the iPad Pro changed my workflow

How Procreate App and the iPad Pro changed my workflow

One day I woke up and Photoshop and Illustrator weren’t cooperating. Or maybe it was my computer having its days. It was that day that I said “enough” to depending on just one device. If I really have to depend on technology, I might as well have a backup device, right? You’ve gotta be prepared.

How to start a creative business

How to start a creative business

The most important question to ask yourself when starting a creative business is: why? The answer to that question is the ultimate fail proof to whether you are bound to lead your industry or compete with everyone else. Your business will be successful if your reason why is to help other people, not yourself make loads of money.

My two steps for productivity

My two steps for productivity

My two steps for producvity

Let’s start with “What is productivity”. I don’t know about you, but I have this huge list of work and personal goals to complete. And it just keeps growing. From client work and business development to personal projects, personal development and targets. I therefore write a lot in order to organize all of that. And I do a lot too, in consequence.

What to do when working from home gets too much?

What to do when working from home gets too much?

What to do when working from home gets too much?

Humans are wired to habits. The better the habit the harder to form — the worst the habit the harder to forget, such as alcohol or nail eating. We learn habits when there is a positive reward — a feeling of accomplishment or an immediate good sensation. Hearing my alarm go off at 5:00 is like having a hammer hitting my head. It’s a habit hard to form but it is rewarding to be more productive. However late or early you wake, it doesn’t matter, as long as you take enough action to enable resting schedules.

3 reasons why revisions are bad for your Design business

3 reasons why revisions are bad for your Design business

3 reasons why revisions are bad for your Design business

 I used to include 2-3 revisions during a Visual Identity process. What truly happened was: I’d show 3 different designs to the client, we’d pick one and develop that further… And I ended up not having the best result because the client had the space to ask for change by micromanaging the project. Here’s the psychology behind it: we both knew that we could change it later, instead of producing the best result right away. 

Case Studies

3 ways case studies help bring in potential customers

Case studies are seriously overlooked by most business owners. Small, medium or large businesses should be able to write compelling content to help bridge the gap between the business and the customers. Whilst blog posts are interesting and educational material, case studies have a stronger appeal to the client: it focus on the process and research instead of only the final result.

The Branding Girl

I'm The Branding Girl

My mission is to craft delightful brand experiences for people with a creative mind and willingness to win. By uniting Design and Business, I will stretch your mind and your possibilities.

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