The Branding Girl - Uniting Design and Business to craft unforgettable brands for creatives

Posts Tagged ‘Business’

why you should take a risk when there is a crisis

Why you should take a risk when there is a crisis

Brazil, where I come from, is going through some serious troubles. Macro and microeconomics are crashing. There has always been the social issue. The media is bombarding everyone with chaos. Dadadadadada. Some old, same old.

But how is it that so many people are actually thriving? The media won’t show it of course, chaos writes more news headings than prosperity. But I know some of them of these people personally.

A crisis is a great way to find your way out through innovation. The people the tune off and seek out innovation are the ones who will thrive. There is no other way.

The best way to eliminate competition

The best way to eliminate competition

“Look for ways to be inclusive rather than competitive—for ways to help the whole team win rather than just one individual. As much as possible, it behooves you to erase the idea of competition in the workplace from your mind.”

Excerpt From: “The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life” by Bernard Roth.


The idea of community within an industry is counterintuitive because it’s new, but highly necessary in today’s world.

I love being around and interacting with other branding designers, logo makers and letterers. I learn from them. Just because someone follows you, doesn’t mean that they can’t follow someone else as well. You don’t like just one type of food, do you? There’s no win or loose. Whether your lead a community or you are part of one, you will only benefit from it.

Naming your brand

Naming your brand

Even before we are actually born, our parents get worried with naming us. Quarrels between the parents, family members, list of girl names, boy names.

Doesn’t it feel the same when naming your business?

The truth is, it doesn’t really matter in the beginning what you will call your brand.

Maybe you already know. Maybe you don’t. Either way, there is nothing to worry about.

How to look professional as a creative person

How to look professional as a creative person

You are creative, but not a loonie.

Or maybe a little bit.

However, it’s important to also have the feet on the ground.

For instance, business situations, specially if you are speaking to your clients directly, you need to be assured you are doing the right thing, building your business and growing your brand’s awareness.

Find a mentor

Find a mentor

The benefits of having a mentor

There is more to business and creativity than just doing creative things. We often get pulled sideways by people, life and other external forces. The truth is, you need to change the people around you, take control of your life and use the external forces on your favor, not let them pull you down.

Don’t be proud to ask for help.

Unique Selling Point - USP

Your Unique Selling Proposition (USP) and how to find it

As a graphic designer, I find it really hard to accept that my fellow profession comrades sell their services for cheap. There’s very little reward in that — I honestly can’t see any. This is the result of not knowing well their target audience, their values and how to communicate well. In order to find your USP, you need to know your target group, their personality and together with it, leverage your skills. Thus, you can valorize your skills and attract the people that believe in your work.

Do you even need a visual identity from the start?

Do you even need a visual identity from the start?

Every start up needs a certain type of validation to begin with. Imagine sailing a boat without knowing the destination? That would certainly result in you sinking the ship and drowning.

But what about a visual identity?

When in it comes to a visual identity, yes, you do need one. And a strong purpose (but then again that’s why you make validation). That doesn’t mean you are stuck with it forever: branding and a visual identity are both living things, that evolve as you go.

What to do when working from home gets too much?

What to do when working from home gets too much?

What to do when working from home gets too much?

Humans are wired to habits. The better the habit the harder to form — the worst the habit the harder to forget, such as alcohol or nail eating. We learn habits when there is a positive reward — a feeling of accomplishment or an immediate good sensation. Hearing my alarm go off at 5:00 is like having a hammer hitting my head. It’s a habit hard to form but it is rewarding to be more productive. However late or early you wake, it doesn’t matter, as long as you take enough action to enable resting schedules.

Using Snapchat for business

How to use Snapchat (or Instagram Stories) for your business

How to use Snapchat (or Instagram Stories) for your business

Snapchat is a rising social media channel. It is an app that lets you share quick stories: they last for 24h. Since they are so short, the length of each story is of a maximum of 10s, the experience is as close to reality as it gets. If you don’t know about it yet, you just got a homework. If you are looking for new ways and solutions to get more personal with your clients or fans and build brand awareness, stop losing time and download it immediately from the Google Play Store and the App Store.

Snapchat is a platform for brands to get in touch with customers and an audience almost seamlessly. Most importantly, in a very personal way and in almost real time.

The Branding Girl

I'm The Branding Girl

My mission is to craft delightful brand experiences for people with a creative mind and willingness to win. By uniting Design and Business, I will stretch your mind and your possibilities.

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