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Posts Tagged ‘branding’

Should you change your brand’s voice?

Imagine two people who were really good friends once. One gets a job promotion is moves to the other side of the country, where they have a totally different accent. That friend who moved, let’s call him Barnes, didn’t have that much time to visit his old home town that much — but he did adapt quickly.

The friend who stayed, let’s call him Nobles (original, I know) lived his life normally, occasionally being in touch with Barnes through less in-person means of communication, such as emails and text messages and very few occasional voice or regular calls.

When Barnes and Nobles reunited, however, the shock that the latter had on the speech changes of the first were huge. They could barely understand each other — even though they were still friends.

What was missing from their experience? Better communication and understanding of each other.

When you change your brand’s voice, don’t do like Barnes did. Occasionally tipping your audience that you are changing a your brand’s voice will do more harm than good.

Imagine if Apple suddenly inject too much humor on their Commercials. How would their audience respond?

The best way to eliminate competition

The best way to eliminate competition

“Look for ways to be inclusive rather than competitive—for ways to help the whole team win rather than just one individual. As much as possible, it behooves you to erase the idea of competition in the workplace from your mind.”

Excerpt From: “The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life” by Bernard Roth.

The idea of community within an industry is counterintuitive because it’s new, but highly necessary in today’s world.

I love being around and interacting with other branding designers, logo makers and letterers. I learn from them. Just because someone follows you, doesn’t mean that they can’t follow someone else as well. You don’t like just one type of food, do you? There’s no win or loose. Whether your lead a community or you are part of one, you will only benefit from it.

How Procreate App and the iPad Pro changed my workflow

How Procreate App and the iPad Pro changed my workflow

One day I woke up and Photoshop and Illustrator weren’t cooperating. Or maybe it was my computer having its days. It was that day that I said “enough” to depending on just one device. If I really have to depend on technology, I might as well have a backup device, right? You’ve gotta be prepared.

Naming your brand

Naming your brand

Even before we are actually born, our parents get worried with naming us. Quarrels between the parents, family members, list of girl names, boy names.

Doesn’t it feel the same when naming your business?

The truth is, it doesn’t really matter in the beginning what you will call your brand.

Maybe you already know. Maybe you don’t. Either way, there is nothing to worry about.

How to look professional as a creative person

How to look professional as a creative person

You are creative, but not a loonie.

Or maybe a little bit.

However, it’s important to also have the feet on the ground.

For instance, business situations, specially if you are speaking to your clients directly, you need to be assured you are doing the right thing, building your business and growing your brand’s awareness.

Visual Identity basic elements - Typography

Visual Identity Basic Elements – Typography

Creating a visual identity is creating a system. In this system, you have colors, images (illustrations, logo, icons etc) and type that combined create a consistency. This system however, is simply one of the gears in the clock.

To create a brand is to understand that there is more than just the visual identity, and thus it’s of your own interest to think of each gear separately.

However, on of the gears within the visual identity is the typography. Typography is the collection — or better, system — of fonts that communicate the personality that is intended within the brand.

Visual Identity basic elements - Color Theory

Visual Identity Basic Elements – Color Theory part 3

The ultimate Guide to Color

Color theory part 3

Part 1Part 2

From part 2:

Colors affect how your brand is perceived Colors affect our consciousness and subcousciousness. Therefore, some colors will make you feel happier, sadder and even hungry when in exposure to them, but it might have a different association with another individual. The catch is to understand that every color has an association, a positive and a negative side to it and pick what fits your brand the best. In the end, it’s all about giving context.”

Visual identity basic elements color theory

Visual Identity Basic Elements – Color Theory part 2

The ultimate Guide to Color

Color theory part 2

Part 1

When the sky is blue, everybody’s moods are increased. What a beautiful day! The sun is shining and the sky’s color is a promise of a happy day. Now, when you are hungry, your favorite coffee house is just around the corner, and the browns and oranges feel comely and suddenly you are feeling hungrier.

Visual identity basic elements color theory

Visual Identity Basic Elements – Color Theory part 1

The ultimate Guide to Color

Color theory part 1

Colors are produced in through two methods: additive and subtractive. In an easy way, additive colors are produced by bodies that emit light, such as the sun, screens, light bulbs, etc. Subtractive colors are reflected color beams, such as paper prints, clothes and pretty much everything (that is not emitting light, of course).

In the digital world, we use additive colors. They are composed of three pigments that, when combined, produce millions of tones. Those tones are converted to subtractive once we print them out or use paint. To produce a cohesive visual identity, you need to understand colors and the harmonies that produce visually appealing palettes.

Brand Personality

Visual Identity Basic Elements: Personality

A brand is a living thing and therefore it also has a personality. Much like you, but it does not mean that it will be the same as yours. Even if you have a personal brand, it is of extreme importance to think about it as a its own being — considering as well when and how to use humor on your favor. In certain occasions and for certain brands, humor is appreciated and necessary. But how do you. define “personality”?

The Branding Girl

I'm The Branding Girl

My mission is to craft delightful brand experiences for people with a creative mind and willingness to win. By uniting Design and Business, I will stretch your mind and your possibilities.

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