Create the imagery necessary to enhance your brand.
Stand out by being unique.
Go deeper into the visual world by understanding what a brand is. Humans create associations visually, plus, we judge everything and every within 90 seconds of visual contact with the subject. Make sure you’ve got the best presentation for your business.
It’s beyond how great it looks
There are deeply researched subjects that convey meaning to a brand. Words, shapes, colors, even how a font looks. Everything has to be carefully planned and thought out. Human perception is an interesting thing, since we all perceive the world differently.
There is a lot tied to brand psychology — and that is greatly overlooked.
It’s beyond the logo
The logo plays a large part in your brand’s perception. But a logo is nothing without a story of success behind it. In this case, let’s define success as you’ve got the attention of the right people.
Now that these people one by one and think about the micro actions they take when they get in touch with your brand visually. What do they feel? Are you easily recognized? To they relate to your brand or do they pass it on?
Apple didn’t become Apple because their logo was great.
Branding is a mindset and a living thing
Madonna is a brand. Madonna is a business. Madonna is the business mindset. And that’s is why she is constantly reinventing her image. Not because the market asked her to, but because she understands that daring and innovation play huge roles in the business environment.
As Gary Vee, again, says:
“If you wanna be an anomaly, you’ve gotta act like one.”
Branding is a mindset because you have to rewire how your brain works in order to tell a story. And telling a story is exactly why it’s a living thing. A brand should be adaptable. So do you.
The next thing…
Is to actually tell the story you are supposed to so that you can connect. Luckily, you live in a modern world where — and when — all of the tools are at your fingertips (you kinda just need to allocate your time to it).